Privacy Policy
Last Updated: January 2026
Butterfields Homecare ("we," "us," "our," or "Company") operates butterfields-homecare.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related content, functionality, and services offered through the site (collectively, the "Website").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using butterfields-homecare.com, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, telephone number, and any other information you voluntarily provide when contacting us or signing up for our services.
- Technical Information: IP address, device type, operating system, browser type, and unique identifiers.
- Cookies and Tracking Data: Information collected through cookies, web beacons, and similar tracking technologies to monitor your activity on the Website.
- Usage Data: Pages visited, links clicked, time spent on the Website, referral sources, and other interaction metrics.
- Affiliate Tracking Data: Information used to track affiliate commissions, referrals, and conversions to Grosvenor Casino and affiliated operators.
How We Use Information
We use the information we collect for the following purposes:
- To provide, operate, and improve the Website and our services.
- To conduct analytics and understand user behaviour and preferences.
- To track affiliate referrals and commissions from Grosvenor Casino and partner operators.
- To enhance website functionality, security, and user experience.
- To comply with legal obligations and enforce our Terms and Conditions.
- To send newsletters, promotional materials, and updates (with your consent).
- To respond to inquiries and provide customer support.
Cookie Policy
We use cookies and similar tracking technologies to improve your experience on our Website. The types of cookies we use include:
- Essential Cookies: Required for the Website to function properly.
- Analytical Cookies: Help us understand how visitors interact with the Website (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals and commissions to Grosvenor Casino and affiliated operators.
- Marketing Cookies: Used for targeted advertising and promotional purposes.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect the functionality of the Website. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Website contains links to third-party websites, including Grosvenor Casino and other affiliate operators. We are not responsible for the privacy practices, content, or security of external websites. These third parties have their own privacy policies governing the collection and use of your information. We strongly recommend reviewing their privacy policies before providing any personal information or engaging in transactions. Your use of third-party websites is at your own risk and subject to their terms and conditions.
Your Rights
Under the General Data Protection Regulation (GDPR) and the Data Protection Act 2018, UK residents have the following rights:
- Right of Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You have the right to correct inaccurate or incomplete personal data.
- Right to Erasure: You have the right to request deletion of your personal data under certain circumstances.
- Right to Restrict Processing: You have the right to request that we limit how we use your information.
- Right to Data Portability: You have the right to obtain and reuse your personal data across different services.
- Right to Object: You have the right to object to processing of your personal data for direct marketing purposes.
- Rights Related to Automated Decision-Making: You have the right not to be subject to decisions based solely on automated processing.
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Affiliate tracking data is typically retained for a minimum of 7 years to comply with tax and accounting requirements. You may request deletion of your data at any time, subject to legal obligations and legitimate business interests. In the event of a data breach, we will notify affected individuals in accordance with GDPR requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:
Email: [email protected]
Website: butterfields-homecare.com
We will respond to your inquiries within 30 days of receipt. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.